# Ebony Cochran | Finance
## Cover
Partnership Kit 2026
EBONY
COCHRAN
Founder, The Debt Survivor & Detroit Wealth Club
Financial Education. Community Impact. Economic Empowerment.
## About Ebony
A Trusted Voice in
Financial Wellness
Ebony Cochran is a Detroit-based financial educator and community builder dedicated to closing the wealth gap. As the founder of Detroit Wealth Club, she has created a growing hub for Black professionals and entrepreneurs seeking to master their finances. She specializes in helping individuals reduce debt, build credit, and create sustainable wealth through actionable, relatable education.
| Title | Description | Icon |
| --- | --- | --- |
| Community Builder | Founder of Detroit Wealth Club | :icon-users: |
| Financial Educator | Debt reduction & credit building expert | :icon-trending-up: |
| Wealth Strategist | Creating sustainable economic power | :icon-briefcase: |
| Detroit Native | Deeply rooted in the city's growth | :icon-map-pin: |
## Audience
Who She Reaches
A snapshot of the Detroit Wealth Club community and online audience.
Audience Profile
Why They Convert
Detroit Wealth Club
Community
Members attend, ask questions, and take action. This is a high-trust, education-driven community actively seeking financial tools.
| Value | Label | Icon |
| --- | --- | --- |
| 25–45 | Age Range | :icon-users: |
| Detroit | Primary Location | :icon-map-pin: |
| 73% | Follower Engagement | :icon-activity: |
| High | Conversion Intent | :icon-shopping-bag: |
| Text |
| --- |
| Primarily Black professionals & entrepreneurs |
| Located in Detroit + Metro Detroit area |
| Interested in financial literacy & generational wealth |
| Seeking homeownership & entrepreneurship guidance |
## Infinite Text Carousel
| Text |
| --- |
| The Debt Survivor |
| Detroit Wealth Club |
| Blackwood Credit Services |
| Entrepreneur Credit |
| The Clean Closet |
## Strategic Positioning
Strategic Positioning
Ebony Cochran
The Debt Survivor + Detroit Wealth Club
A financial educator + community builder who directly influences purchasing, saving, and banking decisions among Black professionals and entrepreneurs in Detroit.
Best Brand Categories
Partnership Angles
THIS is the money
| Category | Examples | Icon |
| --- | --- | --- |
| Banks & Credit Unions | DFCU, Huntington, Chase, Fifth Third, Genisys | :icon-landmark: |
| Fintech & Budgeting Tools | Chime, SoFi, Experian Boost, Credit Karma | :icon-smartphone: |
| Small Business Lenders & CDFIs | OppFund, DDF, Accion | :icon-briefcase: |
| Accounting & Tax Services | Professional tax prep, bookkeeping platforms | :icon-calculator: |
| Corporate DEI / Financial Wellness | Employee benefit programs, workplace initiatives | :icon-building-2: |
| Angle | Icon |
| --- | --- |
| Sponsored Detroit Wealth Club workshops | :icon-users: |
| Financial literacy series presented by a bank | :icon-play-circle: |
| Branded community events (credit repair, homeownership, entrepreneurship) | :icon-calendar: |
| Corporate employee financial wellness sessions | :icon-presentation: |
| Co-branded digital resources (guides, checklists, challenges) | :icon-file-check: |
## Rotating Circular Text
FINANCIAL EDUCATOR + COMMUNITY BUILDER+
## Impact & Reach
Proven Impact
& Reach
Authentic engagement numbers backed by real community trust. The numbers speak for themselves.
Media Features
Community in Action
| Value | Label |
| --- | --- |
| 201,263 | 30-Day Views |
| 12,777 | Accounts Reached |
| +61.2% | Growth Rate |
| Name |
| --- |
| Fox 2 News |
| ClickOnDetroit |
| Detroit Free Press |
| Michigan Chronicle |
| Tab Label | Image | Caption |
| --- | --- | --- |
| Views Analytics |  | Over 200k views in the last 30 days, driven largely by followers. |
| Reach Growth |  | Consistently expanding reach with over 60% growth in accounts reached. |
| TV Appearance |  | Featured expert on Fox 2 News, discussing financial literacy. |
| Content Mix |  | A balanced mix of Stories, Posts, and Reels keeps the audience engaged. |
| Image | Caption |
| --- | --- |
|  | Mayor Mike Duggan's final Motor City Match ribbon cutting - celebrating the 200th business opening |
|  | Speaking at the official Motor City Match ceremony with Mayor Duggan |
|  | Detroit Wealth Club community event bringing together local entrepreneurs and professionals |
|  | Grand opening celebration with the Detroit Wealth Club community |
## Partnerships
Partnership Opportunities
Authentic ways to connect your brand with a highly engaged, finance-focused community.
Sample Partnership Concepts
| Title | Description | Icon |
| --- | --- | --- |
| Sponsored Workshops | Host branded Detroit Wealth Club sessions focused on specific financial topics. | :icon-presentation: |
| Education Series | Co-created digital content series breaking down complex financial products. | :icon-play-circle: |
| Corporate Wellness | In-person or virtual financial wellness sessions for your employees. | :icon-briefcase: |
| Community Events | Live activations and meetups connecting your brand with the community. | :icon-users: |
| Resource Creation | Co-branded guides, checklists, and tools for financial success. | :icon-file-text: |
| Challenges | Action-oriented community challenges (e.g., 'Credit Reset' or 'Save $1k'). | :icon-trophy: |
| Title | Description | Icon |
| --- | --- | --- |
| Homeownership 101 | Presented by Detroit Wealth Club – A step-by-step workshop series on buying in Detroit. | :icon-home: |
| Credit Reset Challenge | Powered by [Fintech App] – A 30-day community sprint to improve credit scores. | :icon-credit-card: |
| Small Biz Funding Night | With [CDFI Partner] – connecting entrepreneurs with capital opportunities. | :icon-store: |
| Investment Basics | Supported by [Platform] – Demystifying the stock market for beginners. | :icon-trending-up: |
In Action
Real partnerships bringing financial education to Detroit's business community.
| Image | Caption |
| --- | --- |
|  | Community engagement at Little Caesars |
|  | Financial wellness outreach in Detroit |
## Press & Media
Press & Media
Featured In
Ebony Cochran's work has been recognized across national, local, and industry media for its impact on financial education and community building in Detroit.
National & Digital Media
Local & Regional Press
Broadcast & Business
Podcast & Audio
Profiles & Features
| Outlet | Title | URL | Icon |
| --- | --- | --- | --- |
| AfroTech (Blavity) | 3 Black Women Entrepreneurs Launch Community-Driven Business Schools | https://afrotech.com/3-black-women-entrepreneurs-launch-community-driven-business-schools-for-and-by-detroiters-in-an-aim-to-bridge-the-wealth-gap | :icon-globe: |
| People of Color in Tech | These Three Black Women Are Building Business Schools To Address The Racial Wealth Gap | https://peopleofcolorintech.com/articles/these-three-black-women-are-building-business-schools-to-address-the-racial-wealth-gap | :icon-globe: |
| EMU Today (Eastern Michigan University) | Alumni Feature: Ebony's Journey with The Debt Survivor & Detroit Wealth Club | https://today.emich.edu | :icon-graduation-cap: |
| Outlet | Title | URL | Icon |
| --- | --- | --- | --- |
| Michigan Chronicle | Black Women Are Building Detroit's New Generation of Business Schools | https://michiganchronicle.com/black-women-are-building-detroits-new-generation-of-business-schools | :icon-newspaper: |
| Detroit Regional Chamber | Black Women Building Detroit's New Generation of Business Schools | https://detroitchamber.com | :icon-building: |
| Michigan Chronicle | 2020 Women of Excellence Honorees | https://michiganchronicle.com/2020-michigan-chronicle-women-of-excellence-announced | :icon-award: |
| Outlet | Title | URL | Icon |
| --- | --- | --- | --- |
| FOX 2 Detroit | Detroit Mayor Mike Duggan Attends His Last Motor City Match Program Ribbon Cutting | https://www.fox2detroit.com/news/detroit-mayor-mike-duggan-attends-last-motor-city-match-program-ribbon-cutting | :icon-tv: |
| Detroit Economic Growth Corporation (DEGC) | Detroit Celebrates 200th Motor City Match Business Opening in Mayor Duggan's Final Ribbon Cutting | https://www.degc.org/post/detroit-celebrates-200th-motor-city-match-business-opening-in-mayor-duggan-s-final-ribbon-cutting | :icon-building-2: |
| Outlet | Title | URL | Icon |
| --- | --- | --- | --- |
| Michigan Chronicle | Ebony Cochran Builds Her Empire by the Slice | https://michiganchronicle.com/ebony-cochran-builds-her-empire-by-the-slice | :icon-user-circle: |
| BLAC Media | Entrepreneur Buys Little Caesars Franchise as a Birthday Gift to Herself | https://blac.media | :icon-sparkles: |
| Outlet | Title | URL | Icon |
| --- | --- | --- | --- |
| The Lounge Podcast | Debt Survival Guide with Ebony Cochran | https://podcasts.apple.com/us/podcast/debt-survival-guide-w-ebony-cochran/id1434516080?i=1000457433135 | :icon-mic: |
## Campaign Estimator
Campaign Estimator
Customize your partnership package and see the estimated investment.
Hourly Rate
Campaign Hours
Campaign Type
Estimated Total
What's Included
| Name | Description | Icon | Suggested Rate |
| --- | --- | --- | --- |
| Workshop Series | Multi-session financial literacy workshops for your community or employees | :icon-users: | 750 |
| Brand Partnership | Co-branded content, social media promotion, and event sponsorship | :icon-handshake: | 850 |
| Corporate Wellness | Employee financial wellness sessions and custom resources | :icon-building-2: | 1000 |
| Community Event | Branded event with speaking engagement and community activation | :icon-calendar: | 750 |
| Custom Package | Tailored partnership combining multiple deliverables | :icon-sparkles: | 1000 |
| Item | Icon |
| --- | --- |
| Content development & delivery | :icon-file-text: |
| Social media promotion | :icon-share-2: |
| Custom branded materials | :icon-palette: |
| Post-campaign reporting | :icon-bar-chart: |
## Contact
Let's Build
Something
Together.
Authentic access to a valuable audience. Partner with a trusted community leader to drive real impact in Detroit and beyond.
Download Full Media Kit
Contact
| Label | Value | Icon |
| --- | --- | --- |
| Email | info@maversonmg.co | :icon-mail: |
| Website | www.maversonmg.com | :icon-globe: |
| Social | @maverson.mg | :icon-instagram: |